Stop overpaying.
Start saving.

Penny is your AI cost coach. She'll challenge every expense, question every subscription, and put more money back in your pocket. No fluff. Just results.

For entrepreneurs who refuse to overpay

£2.4M+
Saved by users
847
Subscriptions cancelled
23%
Average cost reduction

The Profitable Core

You've been sold a lie.

The entrepreneurial dream has been hijacked by a growth-industrial complex. They tell you success means hiring more people, paying for more advice, buying more software, expanding faster.

It doesn't. Real entrepreneurial success isn't about growing bigger. It's cutting to the profitable core. Watching every penny. Building only what creates genuine value.

The AI revolution is already here. The businesses that understand this will operate with 5 people where competitors need 50.

Read the full manifesto →

What Penny Does

💰

Audit Your Costs

Walk through every expense category. Find the waste. Get specific recommendations.

🎯

Track Commitments

Make a decision? Penny remembers. She'll follow up and hold you accountable.

🤖

AI-First Advice

Know which roles AI can replace. Get recommendations for automation before hiring.

Simple Pricing

No surprises. No hidden fees. Just straightforward value.

Start with a 3-day free trial — cancel anytime, no charge.

Core

£19/month
  • Unlimited chat with Penny
  • Cost audits & recommendations
  • Commitment tracking
  • Savings dashboard
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Intensive

£49/month
  • Everything in Core
  • Deep-dive cost analysis
  • Implementation support
  • Priority responses
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