Penny is your AI transformation agent. She maps which roles, departments, and processes AI can replace entirely — then builds a phased plan to restructure your business around it. Not someday. Now.
Looking at your business, 3 of your 5 departments can be restructured around AI. Your admin team, customer service, and marketing are all doing work that AI handles end-to-end today.
If we phase this over 6 months, you're looking at a 60% reduction in operating costs — and a business that scales without headcount.
That's massive. Where do we start?
For entrepreneurs building AI-first businesses
The businesses that win the next decade will look nothing like the ones that won the last.
Entire departments — admin, marketing, customer service, finance — are being replaced by AI. Not in five years. Right now. The companies that restructure around this will operate with 5 people where competitors need 50. Those that don't will be paying salaries for work that machines already do better.
And the pace is accelerating. What AI couldn't do last year is trivial today. What's cutting-edge today will be a commodity in six months. Every month you wait, the gap between you and an AI-first competitor grows wider.
Penny is the proof this works. She runs this entire business with zero human staff — content, marketing, support, everything. If Penny can do it, imagine what's possible for yours.
Read the full manifesto →Penny maps your entire operation — every role, department, and process — against what AI handles end-to-end today. Not individual tools. Whole functions: admin, marketing, customer service, finance.
A phased roadmap showing which roles to restructure, which departments to collapse, and what your org chart looks like in 12 months. Then Penny holds you accountable until every phase is done.
What AI couldn't do 6 months ago, it handles now. What it can't do today, it will in 6 months. Penny tracks the AI landscape and tells you when new capabilities make your current costs obsolete.
“Penny didn't just find us cheaper tools — she showed us that our entire 6-person ops team was doing work AI handles end-to-end. We restructured down to 2 people plus AI. Same output, completely different cost base.”
James M.
SaaS Founder, 12 employees → 5
“We were about to hire a marketing manager. Penny showed us that AI could handle content, social, email, and analytics — the entire function. We saved the £45k salary and the business actually grew faster.”
Sarah K.
E-commerce Owner
“The scariest thing Penny said was: 'In 12 months, half the roles in your agency won't exist.' She was right. We restructured early and now we're winning clients from agencies twice our size.”
Ryan P.
Agency Director, 8 → 4 staff
Drag the sliders to match your current team. Penny calculates what AI could replace.
Total Potential Annual Savings
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Start Your Free TrialGuides, benchmarks, and tools to help businesses restructure around AI.
Discover average costs and savings opportunities across 16 industries — from retail to SaaS.
Browse industries →Benchmarks for 19 common business services — accountants, software, insurance, and more.
Explore cost guides →See honest side-by-side comparisons — Penny vs accountants, consultants, ChatGPT, and more.
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