Meet Penny
Your AI transformation agent for small businesses
Penny maps which roles, departments, and processes AI can replace entirely — then builds a phased plan to restructure your business around it. She's also the proof it works: Penny runs her own business with zero human staff.
What does Penny do?
Structural Transformation
Penny maps your entire operation against what AI handles end-to-end today. Not individual tools — whole functions: admin, marketing, customer service, finance. She shows you which departments can be restructured or eliminated entirely.
Phased Transition Planning
A roadmap showing which roles to restructure first, what your org chart looks like in 12 months, and how to make the transition without disrupting current operations.
Future-Proofing
What AI couldn't do 6 months ago, it handles now. Penny tracks the AI landscape and tells you when new capabilities make your current costs obsolete — so you're always ahead of the curve.
Accountability & Tracking
Penny tracks every commitment you make and follows up relentlessly. She shows you exactly how much you've saved and what the next phase of your transformation looks like.
How is Penny different from ChatGPT?
ChatGPT is a brilliant general-purpose AI. But for business transformation, it has three critical gaps:
No structural vision
ChatGPT can suggest tools. Penny redesigns your business — showing which departments to restructure, which roles AI replaces entirely, and what your org chart looks like in 12 months.
No forward-looking intelligence
ChatGPT doesn't track what's coming. Penny knows which AI capabilities are 6 months away and restructures your plan accordingly — so you're always building for what's next.
No accountability
ChatGPT won't follow up on whether you actually restructured that department or made the switch. Penny does — every time, across every phase of your transformation.
How much does Penny cost?
Save — £29/seat/month
- ✓ Unlimited AI transformation agenting
- ✓ Structural transformation mapping
- ✓ Savings dashboard and commitment tracking
- ✓ Team workspace
Transform — £49/month
- ✓ Everything in Save
- ✓ AI transformation roadmaps
- ✓ Team workspace with shared chats
- ✓ Strategic business planning
Additional team seats: £29/mo each
3-day free trial on all plans. No credit card required.
Who is Penny for?
Penny is built for businesses that see AI reshaping their industry and want to get ahead of it — not react to it. If you know that some of your roles, departments, or processes are about to become obsolete, Penny helps you restructure before it's forced on you.
If you're running a business with 5 to 50 people and suspect that AI could replace entire functions — not just individual tasks — Penny is for you.
She works across all industries: retail, hospitality, construction, professional services, healthcare, manufacturing, technology, education, and more.
Ready to run an AI-first business?
Start your free trial — no credit card required.
Try Penny Free →