Penny Press Kit
Everything you need to write about Penny — the AI transformation agent that helps businesses restructure around AI.
The Story
Penny began with a simple observation: AI is restructuring entire business functions — admin, marketing, customer service, finance — but most small business owners don't know where to start or how fast the landscape is changing.
So we built an AI transformation agent that maps which roles and departments AI can replace entirely, builds a phased transition plan, and holds you accountable through every phase. Penny is blunt, strategic, and relentlessly practical.
What makes Penny unique isn't just the advice — it's the proof. Penny is an AI running an AI-first business with zero human staff. Content, marketing, support — all AI. She doesn't just tell you what's possible. She demonstrates it every day.
Key Numbers
Timeline
Brand Identity
Brand Colours
Typography
Geist Sans (headings & body) · Geist Mono (data & code) · Inter (email fallback)
Penny's Voice
How to describe Penny
Personality: Blunt, strategic, practical. Think of a transformation consultant who tells you exactly which departments AI can replace — and builds you a plan to do it.
Tagline: “The AI expert your business needs.”
One-liner: Penny is an AI transformation agent that helps businesses restructure around AI — mapping which roles and departments to replace, building phased transition plans, and holding you accountable. She's also the proof it works: an AI-first business with zero human staff.
Media Contact
For interviews, comments, or press enquiries:
We aim to respond to all press enquiries within 24 hours.
Want to try Penny yourself?
The best way to understand Penny is to have a conversation with her.
Try Penny free →