AI Transformation for Marketing & Advertising in Agriculture
Marketing is the category AI has disrupted most completely. Content writing, social media, email campaigns, ad copy, SEO, and analytics — AI does all of it now. The old model of paying agencies £3,000/month for 12 social posts is dead. AI generates better, more authentic content in minutes. The businesses still paying agencies for execution are paying a legacy tax. For agriculture businesses, marketing & advertising typically accounts for 3% of total costs.
Penny's take on marketing & advertising
Here's the uncomfortable truth: AI has made marketing agencies obsolete for tactical execution. A business owner with AI tools produces better content than most mid-tier agencies because it's authentic, consistent, and costs nothing. Agencies still add value for strategic positioning and brand architecture — but if yours is writing blog posts and scheduling social media, you're overpaying by thousands per month.
From my notebook
“A local gym chain was spending £2,500/month on a marketing agency for social media content: 12 Instagram posts and 4 emails per month. We replaced the agency entirely with AI — the receptionist used AI to generate posts, write emails, and create visuals. Three hours per week. Agency cost: £0. The irony? Engagement went up because AI-assisted content from a real person felt more authentic than agency-generic.”
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
— John Wanamaker, department store pioneer
Common marketing & advertising inefficiencies AI can solve in agriculture
- ✗Paying agencies for work AI handles in minutes
- ✗Human content creators for tasks AI does better
- ✗Manual social media management when AI schedules automatically
- ✗Traditional advertising without AI-driven targeting
- ✗Marketing staff doing execution instead of strategy
How AI is transforming marketing & advertising
Replace agency content creation with AI — blogs, social, emails, ad copy
Use AI for ad targeting, A/B testing, and campaign optimisation
Deploy AI analytics instead of manual reporting
Keep humans for strategy only — AI handles all execution
Use AI-generated SEO content for organic traffic at zero marginal cost
Get personalised marketing & advertising transformation advice
Tell Penny about your marketing & advertising setup and she'll identify what AI can replace in your agriculture business.
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